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Speich Consulting
A fractional COO website built around founder needs, operating rhythm and an introductory conversation. Ben Speich is a Conversated partner who uses the platform for his consulting practice.
Partner practice example · Fractional COO
Website preview · Speich Consulting
Start with the founder’s situation
Speich Consulting presents fractional COO support for founder-led companies. The public site focuses on operating rhythm, clear ownership and follow-through. Its navigation connects services, use cases, articles and the founder’s background, with an introductory call as a prominent next step.
For an expertise-led business, the website has to make an intangible engagement understandable. A prospective client needs to recognize their situation, understand what kind of partnership is offered, and decide whether a conversation would be useful.
A journey from recognition to conversation
The homepage describes familiar operating problems: decisions bottlenecking with the founder, priorities drifting and meetings that do not connect to execution. It then introduces the fractional COO engagement and organizes the approach around direction, rhythm, ownership and evolution.
The site gives deeper readers somewhere to go through service explanations and use cases. That creates a layered journey: the homepage establishes relevance, supporting pages add context, and the call invitation offers a specific next action. Benjamin Speich’s portrait and founder information give the service a visible human owner.
Useful detail before the first call
Ben Speich and Jame Mackson are Conversated partners with different consulting roles: Ben provides fractional COO support, while Jame focuses on fractional CTO work, software architecture, AI-native transformation and small-business consulting. Speich Consulting is Ben’s partner practice example, showing how he uses Conversated to make service positioning, operating ideas and the path to an introductory conversation easier to explore.
The design lesson is to make qualification feel like understanding. Describe the situation you can help with, the way the engagement works and the next conversation. For a comparable launch, those details are valuable material for both the website and a customer-facing agent. Any automation or integration needs to be agreed for the individual project.
Your business could be next.
The first 30 qualifying lead generation and qualification customers receive free white-glove onboarding, a $5,000 value. An ongoing platform subscription is required: $100/month or $1,000/year, with the whole team included.
We agree the initial scope before production: brand direction, an initial website using existing assets, one customer-facing agent, and a defined inquiry intake and handoff. Bring your business facts, usable assets and an empowered reviewer.
For prepared projects with agreed scope, we target a morning kickoff and a first review by the end of that production day. Publication follows your approval and domain readiness. Custom integrations, commerce and development are scoped separately.